The Air Jordan 12, the twelfth signature shoe designed for basketball legend Michael Jordan, remains an iconic symbol in sneaker culture. Debuting in 1996 and released throughout the 1996-1997 NBA season, this masterpiece was crafted by the renowned Tinker Hatfield. Priced at $135, it boasted premium full-grain leather construction, setting a new standard of luxury in athletic footwear.
Sporting five distinct colorways, including the legendary "Taxi," "Obsidian," "Flu Game," and "Playoffs," the Air Jordan 12 showcased innovation with its incorporation of Zoom Air cushioning, encased in Phylon above a carbon fiber midfoot shank. However, despite its revolutionary design, the shoe faced criticism for its lack of breathability due to the leather material.
More than just a sneaker, the Air Jordan 12 marked a pivotal moment in Michael Jordan's marketability, as it was the first model to exclude any Nike branding. This move coincided with the formation of Jordan Brand in 1997, solidifying its status as a global powerhouse in the sneaker industry.
Inspired by the "Rising Sun" emblem on the Japanese flag, the Air Jordan 12 captivated audiences with its distinctive color schemes and high-contrast design. Its significance was further elevated by memorable moments like the "Flu Game" during the 1997 NBA Finals, where Jordan's resilience and skill shone through adversity.
Over the years, the Air Jordan 12 has seen various iterations and collaborations, including the innovative "Wings" edition and partnerships with Drake's OVO imprint. Its enduring popularity persists, with regular releases and top sales for Jordan Brand.
As we anticipate the return of classic colorways like the "Red Taxi" and "Wolf Grey" in Fall 2024, the Air Jordan 12 continues to captivate sneaker enthusiasts and basketball fans alike, cementing its legacy as a timeless icon in footwear history.